Zac Cheah

Responsible for executive leadership and product roadmap decisions that translated into concrete technical and market actions for the Pundi X ecosystem. Led the engineering and commercial teams that produced and deployed XPOS point‑of‑sale terminals globally, negotiated merchant pilots, and organized firmware and API integrations that allowed on‑device token payments. Those product decisions directly determined which tokens and payment rails were integrated and thus shaped on‑chain transaction demand for the project token. Cheah's leadership positioned Pundi X as one of the few crypto companies pursuing mass-market hardware distribution as a path to blockchain adoption. His strategy of deploying physical XPOS devices globally through partnerships with telecom operators, retailers, and financial service providers reflected a conviction that crypto adoption required tangible infrastructure in the physical world. This approach attracted significant attention from regulators, investors, and media covering the practical commercialization of blockchain technology.