Yi He
Public announcements and marketing programs that directed attention and users to BSC DEXs including BurgerSwap
As a senior marketing and ecosystem executive she led outreach, partnership and announcement campaigns that materially affected user flows into Binance Smart Chain projects. Publicized accelerator initiatives, ecosystem grants and social media promotion under her remit raised awareness of BSC DEXes and made it easier for retail users to discover and trial platforms such as BurgerSwap. Concrete actions included coordinated announcements of new-chain support, marketing cooperation with projects and participation in AMAs and ecosystem showcases. Those communications influenced on‑chain activity by increasing new address creation, deposits into liquidity pools and initial farming participation, events that directly contributed to early TVL and trading volume metrics for BURGER. By shaping narratives around BSC's low fees and developer-friendly tooling she also helped normalize migration and deployment decisions among projects and liquidity providers. The resulting amplification through Binance channels and affiliated media changed user acquisition economics for BurgerSwap and shortened the time between protocol launch and meaningful liquidity accumulation.
A tokenized instrument providing leveraged exposure to ADA with automated rebalancing.
Native token of the Binance chain serving as a fee settlement and utility mechanism.
A tokenized claim on staked ETH that accrues rewards and offers liquidity.
Speculative digital asset serving as a liquidity vehicle within decentralized high-turnover markets.
Tokenized instrument providing leveraged synthetic exposure to the underlying asset.
Utility token facilitating cross-chain governance and liquidity distribution.
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