Wylie Aronow

Played a central operational and strategic role in moving the BAYC ecosystem from NFT project toward a tokenized governance model. Led Yuga Labs' internal decisions to support the ApeCoin initiative, coordinated the public announcement cadence and worked with technical teams to define the mechanics of the initial distribution including the airdrop to BAYC and MAYC holders and the establishment of a DAO treasury. Directed negotiations and outreach with exchanges, custodians and partners during the launch window, shaping which venues listed APE and how custody and trading infrastructure would be provisioned. Those concrete actions materially affected immediate liquidity, secondary‑market access and the ability of the token to be used in Yuga‑adjacent utilities and experiences. Maintained oversight of Yuga Labs' commercial integrations that linked ApeCoin utility to licensed uses of BAYC IP, enabling downstream partnerships and roadmap features. This combination of allocation decisions, partner outreach and licensing coordination set institutional parameters for governance and economic incentives that continue to influence ApeCoin's market behavior and DAO trajectory.