Will Lansing

Will Lansing became CEO of Fair Isaac Corporation (FICO) in 2012 and has since delivered one of the most impressive stock performances in the financial technology sector — FICO's shares increased approximately 30-fold during his tenure through 2025. Lansing recognized and monetized two powerful business advantages that FICO possessed. First, the FICO Score is embedded in virtually every consumer credit decision in the United States — mortgage approvals, credit card issuance, auto loans, and personal lending all reference FICO scores. This near-monopoly position (90%+ of U.S. lending decisions use FICO scores) enabled Lansing to implement significant price increases for the score, growing the Scores segment from a modest business into a high-margin revenue engine generating hundreds of millions annually. Second, Lansing invested in growing FICO's enterprise software platform business, which provides decision management, fraud detection, and analytics solutions to financial institutions worldwide. This platform business delivers recurring SaaS-like revenue and has grown to represent a significant portion of total revenue. His key challenges include defending FICO Score's market position against the VantageScore alternative (backed by the three credit bureaus), navigating potential regulatory intervention on score pricing, growing the software platform internationally, and managing investor expectations for a stock trading at very high multiples. Score pricing realization, software ARR growth, and mortgage origination volumes are the primary stock drivers.