Toshihiro Mibe

Toshihiro Mibe has served as President and CEO of Honda Motor since 2021, facing the most consequential strategic decisions in the company's history. Honda — known for engineering excellence across automobiles, motorcycles, and power products — must transform from an internal combustion engine company into an electric vehicle company within two decades, while competing against both established automakers and new entrants like Tesla, BYD, and Hyundai. Honda initially partnered with General Motors to co-develop affordable EVs using GM's Ultium platform, but this partnership was scaled back when GM faced its own EV cost challenges. Honda has since pivoted to in-house EV development, planning a new dedicated EV platform. Most dramatically, Honda announced a proposed merger/holding company structure with Nissan Motor (and potentially Mitsubishi) — which would create one of the world's largest auto groups by volume, combining Honda's engineering strength with Nissan's global scale. Honda's motorcycle division — the world's largest — remains highly profitable and provides crucial cash flow for the EV transition. The power products business (generators, lawn mowers, marine engines) is smaller but steady. Key stock drivers include North American and Asian auto sales, EV transition investment costs, the Nissan merger outcome, motorcycle division profitability (particularly in India and Southeast Asia), yen exchange rate movements, and the competitive positioning against Toyota, Hyundai, and Chinese EV makers in global markets.