Tommy Palm

Provided hands‑on advisory support focused on product launch strategy and community engagement to drive sustained market activity. Recommended specific sequencing for content and asset drops, suggested promotional mechanics to encourage early adoption, and designed retention levers such as time‑limited game events tied to collectible utility. These practical choices directly impacted how quickly and in what volumes assets entered the secondary market. Worked with marketing and community teams to craft messaging frameworks and event calendars that maximised exposure during critical liquidity windows. Helped structure playtests, live events and influencer integrations that timed publicity peaks with asset availability, which influenced both immediate trading spikes and longer term holding behaviour among active players. Advised on UX and onboarding flows aimed at reducing friction between gameplay and marketplace participation, including wallet onboarding, simple purchase flows and account linking. Implemented onboarding optimisations resulted in measurable increases in marketplace participation and lower abandonment during purchase flows, thereby improving realized liquidity. Contributed to analytics frameworks to track cohort retention and asset velocity, enabling the team to adapt future drops and promotional formats based on observed trading patterns. These iterative, data‑driven interventions converted product and community inputs into tangible changes in market dynamics for Big Time assets.