S.Y. Chen

S.Y. Chen serves as Chairman of ASUSTeK Computer (ASUS), one of the world's largest PC and component manufacturers based in Taiwan. ASUS is renowned for its Republic of Gamers (ROG) gaming hardware brand, ZenBook ultraportable laptops, ProArt creator workstations, and a dominant position in the global motherboard market (approximately 40% market share). The company also produces graphics cards (as an NVIDIA and AMD board partner), monitors, networking equipment, and smartphones. ASUS is strategically positioned for the AI PC cycle — the industry shift toward laptops and desktops with built-in neural processing units (NPUs) capable of running AI workloads locally. The company's broad product portfolio spanning gaming, professional, and consumer segments allows it to address the AI PC opportunity across multiple price points and use cases. Chen's key decisions involve AI PC product development, gaming hardware innovation (ROG is one of the most recognized gaming brands globally), motherboard market share defense, geographic market expansion, and managing component supply chain relationships with NVIDIA, AMD, Intel, and other semiconductor partners.