Su Chun-te

Su Chun-te serves as Chairman of Hotai Motor, Taiwan's largest automotive group and the exclusive distributor of Toyota and Lexus vehicles on the island. The Toyota-Hotai partnership, spanning decades, has created a dominant market position: Hotai consistently commands over 30% of Taiwan's new vehicle sales, making Toyota the overwhelming market leader. Hotai's business extends well beyond new car sales. The company operates one of Asia's most profitable automotive dealer networks, with businesses spanning new vehicle sales, after-sales service and parts, used car sales (through the SUM used car alliance — Taiwan's largest used car network), vehicle leasing and rental, and auto parts distribution. Hotai also has a manufacturing joint venture with Toyota (Kuozui Motors) that assembles vehicles in Taiwan. The company's competitive moat is its exclusive Toyota/Lexus relationship combined with decades of built-up customer relationships, service infrastructure, and brand trust. Hotai's after-sales service business generates high-margin recurring revenue as the installed base of Toyota vehicles in Taiwan continues to grow. Key stock drivers include Taiwan new vehicle demand, Toyota/Lexus product cycle (new model launches), after-sales service revenue, used car market conditions, EV transition impact (as Toyota accelerates its EV lineup), and the competitive dynamics in Taiwan's automotive market.