Siddharth Menon

Responsible for defining and deploying user-facing product features that enabled INR liquidity and WRX token use cases. Built the end-to-end P2P workflow, including user verification steps, escrow release criteria and dispute resolution procedures that directly affected fiat on-ramps for the exchange. Designed tokenomics for WRX distribution tied to trading fees and referral campaigns, operationalizing token grants, airdrops and fee-rebate mechanisms. Managed rollout plans and customer support protocols to maintain market confidence during regulatory and operational stress periods. Product choices on onboarding friction, dispute timelines and reward allocation materially changed how retail traders used WRX and how the market priced token incentives, influencing both daily trading volumes and long-term user retention on the platform.