Rob Sharps

Rob Sharps leads T. Rowe Price as President and CEO, overseeing one of the world's largest independent asset management firms. T. Rowe Price manages over $1.5 trillion in assets across equity, fixed income, and multi-asset strategies, serving institutional investors, retirement plans, and individual investors. The firm was founded in 1937 and has built a reputation for research-driven, long-term growth investing. T. Rowe Price's most strategically important product line is target-date retirement funds — lifecycle funds that automatically adjust asset allocation as the investor approaches retirement. T. Rowe Price is one of the largest target-date fund providers in the U.S. retirement market, benefiting from the steady flow of employer-sponsored retirement plan contributions (401k, 403b plans) that invest in these funds. The firm faces the industry-wide challenge of passive investing (index funds and ETFs) taking market share from active managers. However, T. Rowe Price's strong long-term investment performance record has helped retain assets better than many competitors. Key stock drivers include assets under management levels (driven by market performance and net flows), investment performance versus benchmarks, fee rates and compression, target-date fund flows, equity and fixed income market returns, institutional mandate wins and losses, and the ongoing active versus passive investing debate.