Rajiv Bajaj

Rajiv Bajaj is the Chairman and Managing Director of Bajaj Auto, one of the world's largest motorcycle and three-wheeler manufacturers. The Bajaj family is one of India's most prominent industrial dynasties, and Rajiv has led the automotive company through a transformative period. He made the bold decision to exit the scooter market (where Bajaj was once dominant) to focus entirely on motorcycles, launching the Pulsar brand that became India's most aspirational motorcycle and created an entirely new premium commuter category. Bajaj Auto's strategic partnership with KTM (the Austrian motorcycle maker, in which Bajaj holds a 48% stake) and Husqvarna has given the company access to premium motorcycle technology and global distribution. Bajaj's export business is substantial — the company is the largest Indian motorcycle exporter, with strong positions across Africa, Latin America, and Southeast Asia. The three-wheeler business serves as critical urban transport in India and many developing countries. Rajiv's key decisions involve the electric vehicle transition strategy (with the Chetak electric scooter marking Bajaj's return to scooters), the KTM partnership evolution, export market expansion, and premiumization of the motorcycle portfolio. Bajaj Auto's disciplined focus on profitability over market share has made it one of India's most profitable auto companies.