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Peter Jackson

CEO of Flutter Entertainment · Flutter Entertainment

Served as CEO of Flutter Entertainment since 2018, overseeing the transformation of a primarily UK and Irish bookmaker into the world's largest online sports betting and gaming company.

Peter Jackson has served as CEO of Flutter Entertainment since 2018, overseeing the transformation of a primarily UK and Irish bookmaker into the world's largest online sports betting and gaming company. Through the merger of Paddy Power Betfair with The Stars Group (owner of PokerStars and Sky Betting) in 2020 and the acquisition of a controlling stake in FanDuel, Jackson assembled an unrivaled global portfolio of gambling brands. FanDuel is the crown jewel of Flutter's portfolio. As U.S. states progressively legalized sports betting following the 2018 Supreme Court ruling, FanDuel captured market-leading share — approximately 40-50% of the U.S. online sportsbook market — through aggressive marketing, superior product, and first-mover advantage in key states. FanDuel's transition from customer acquisition losses to profitability has been the primary driver of Flutter's stock price appreciation. Jackson's key priorities include sustaining FanDuel's U.S. market leadership as competition intensifies (DraftKings, BetMGM, ESPN BET), growing international operations, executing the cross-platform technology unification across Flutter's brands, navigating evolving gambling regulations globally, and managing responsible gambling concerns. His decision to list Flutter on the New York Stock Exchange (primary listing moved to the U.S. in 2024) underscored the company's U.S.-centric growth strategy. FanDuel's revenue growth, customer acquisition costs, and U.S. market share are the dominant stock drivers.

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