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Elliott Rusanow

CEO of Scentre Group · Scentre Group

Operates 42 Westfield shopping centres across Australia and New Zealand with $55+ billion in total retail sales, serving 530+ million customer visits annually.

Elliott Rusanow serves as CEO of Scentre Group, the owner and operator of 42 Westfield-branded shopping centres across Australia and New Zealand. Scentre was created in 2014 when the Westfield Group split its operations — Scentre retained the Australia/New Zealand Westfield assets while Unibail-Rodamco acquired the international portfolio. The Westfield brand remains one of the most recognized retail property brands globally. Scentre's portfolio represents the premium tier of Australian retail real estate: centres located in major metropolitan areas with strong catchment demographics, anchored by department stores and supermarkets, featuring a curated mix of international luxury brands, Australian retailers, dining precincts, and entertainment offerings. The portfolio generates over $55 billion in annual retail sales and attracts 530+ million customer visits per year. The company has been actively evolving its centres beyond traditional retail — adding dining destinations, entertainment venues, co-working spaces, medical centres, and residential components to create mixed-use destinations that drive foot traffic throughout the day. Scentre's digital platform (Westfield Direct, Westfield Plus loyalty program) provides data-driven insights on customer behavior. Key stock drivers include occupancy rates, specialty leasing spreads, retailer sales productivity, customer visit trends, development pipeline, interest rates, and the competitive dynamics between premium malls and e-commerce.

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