Óscar Grau

Directed executive-level negotiations that converted a commercial concept into operational contracts covering the issuance and monetisation of BAR. Responsibilities included agreeing concrete financial terms such as upfront fees, ongoing revenue shares from token sales, and allocations for marketing and community incentives. These negotiated terms were encoded into the contractual framework that defined how proceeds from BAR sales would be divided and reported in club financials. Managed cross-functional coordination between legal counsel, the club’s commercial department and external partners to ensure the token launch met governance, accounting and regulatory expectations. Practical deliverables under this remit included final text of licensing agreements, approval of vesting and reserve schedules for BAR, and clauses governing control over official voting or promotional mechanisms linked to the token. Operational choices negotiated at the CEO level directly influenced liquidity planning and the club’s willingness to promote BAR in official channels. By setting thresholds for commercial activation and approval rights, these decisions constrained and enabled later marketing activations, reward programs and how the club presented BAR to its global fanbase, affecting both immediate receipt of funds and long-term token utility.