Neymar Jr.

Acted as a visible club figure in official marketing and promotional activity tied to the PSG Fan Token, lending player visibility to token campaigns. Took part in content pieces, posed in promotional assets and was used in social media amplifications that coincided with token issuance windows and campaign releases. Those public appearances and endorsements shifted retail attention and played a measurable role in spikes of search interest, secondary‑market activity and short‑term price moves. Participated in fan‑facing activations enabled by the token program, including gated digital content and occasional token‑holder experiences; these concrete participations reinforced the perceived utility of holding PSG tokens. The use of a marquee player in reward mechanics and communications increased perceived scarcity of token‑linked experiences among supporters and thereby influenced buying behaviour. By consenting to appear in sanctioned Socios/PSG campaigns and by amplifying those campaigns on personal channels, contributed directly to sentiment-driven demand. These documented promotional actions, combined with club authorization, materially affected how the community valued the token and how rapidly new retail participants entered the market during campaign periods.