Matthew Lucchini
Token utility design, partner API integrations, discounts and loyalty programs tied to AVA
Developed and implemented product solutions that directly linked the usage of the AVA token to real commercial benefits for platform users. Managed projects integrating partner APIs and payment gateways, enabling automatic application of discounts, cashback, and privileges when paying for AVA bookings. These technical and commercial solutions changed token economics, encouraging its retention and circulation within the Travala ecosystem. Collaborated with the marketing department and inventory distribution partners to synchronize promotional campaigns and time-limited offers with token incentives, which in some cases triggered noticeable spikes in AVA transactional activity. His practical product changes and integrations yielded measurable effects: changes in turnover speed, creation of new use cases, and strengthening the link between the platform's commercial revenue and AVA demand.
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