Marcin Czyczerski

Marcin Czyczerski serves as CEO of CCC Group, Central Europe's largest footwear company operating both a massive physical retail network and a rapidly growing e-commerce platform. CCC was founded in Poland and operates over 1,000 stores under the CCC brand across Poland, Czech Republic, Hungary, Romania, Austria, and other markets, selling affordable and mid-range footwear. The group's most valuable asset may be its e-commerce division, eObuwie (operating eobuwie.pl and the fashion-focused modivo.pl platforms). eObuwie has grown into one of Central Europe's leading online fashion and footwear retailers, competing with Zalando and About You in the region. The platform sells third-party brands alongside CCC's own labels, generating higher margins on marketplace-style transactions. CCC nearly faced bankruptcy during the COVID-19 pandemic when store closures crushed physical retail revenue, but the growth of eObuwie and subsequent restructuring saved the company. Key stock drivers include Polish consumer spending, physical store traffic and same-store sales, eObuwie growth rate and marketplace take rate, omnichannel integration success, geographic expansion, footwear fashion trends, and competition from Zalando, Deichmann, and fast-fashion chains expanding into footwear.