Mahbod Moghadam

The figure responsible for the public image of the project at its initial stage played a key role in creating the narrative around Everipedia and IQ. Leveraging experience in building online platforms and media relations, this co-founder shaped PR campaigns, advertising activities, and partnerships, helping the project gain attention from both tech and mass media outlets. In the context of the crypto market, where community perception and attention can sharply change demand and liquidity, his efforts to generate hype and promote the concept of a decentralized encyclopedia with its own token contributed to the formation of the first wave of users and investors. The work involved organizing airdrop campaigns, engaging with bloggers and influencers, and building a community around content value—all of which influenced the growth in the number of addresses, trading volumes, and network activity, and consequently, the economic dynamics of IQ. Public statements and creative marketing decisions boosted short-term interest, set the tone for project perception, and exerted pressure on project metrics during periods of early expansion.