Laurent Rossi

Authorized the organizational decision to enter into a commercial partnership with Socios that enabled issuance and marketing of the ALPINE fan token. Actionable responsibilities included negotiating commercial terms, approving the use of Alpine branding and team assets as token‑linked rewards, and directing budgetary allocations for joint campaigns and platform integrations. Those approvals made it possible for the team to offer on‑track experiences, merchandising drops and exclusive digital content through the token ecosystem. Coordinated cross‑functional mandates inside the Alpine organization — legal signoffs, compliance checks, IP licensing and marketing calendars — to align the token program with broader corporate objectives. Concrete steps taken under this mandate included authorizing contractual clauses for fan‑token activations, defining permissible fan experiences for token holders, and approving metrics for partnership ROI. Oversight from executive level changed how Alpine monetized fan engagement and how commercial partners engaged with the team. By embedding the fan token into Alpine’s official sponsorship and engagement strategy, those executive decisions directly influenced which promotions were run, how rewards were structured and how the token was presented to existing Alpine and Renault stakeholders.