Keith Demmings

Assurant's largest business is mobile device protection — the company provides smartphone insurance, extended warranty, and trade-in programs for major wireless carriers including T-Mobile, AT&T, and carriers globally. When consumers crack their phone screens or need device upgrades, Assurant's programs handle the claims. Beyond device protection, Assurant is a leading provider of renters insurance (embedded in property management platforms), appliance and vehicle protection plans, and other specialty insurance products. The company's strength lies in embedding insurance products into the distribution channels of large partners — telecom carriers, property managers, auto dealers — rather than selling directly to consumers. Demmings' key decisions involve deepening partnerships with major wireless carriers, expanding into new device ecosystems (tablets, wearables, smart home), growing the housing-related business, and developing new embedded insurance products.