Juan Otero

Led the company's development as CEO and made key decisions on product and finance, directly affecting AVA's market status. Managed the process of strategic merger and integration with TravelbyBit, which expanded the offering of crypto payments for bookings and increased the audience of users accepting AVA and other cryptocurrencies. Under his leadership, changes to the token usage model and loyalty programs were approved, including burning and holder reward mechanisms, which directly impacted AVA's supply and demand on secondary markets. Initiated and conducted negotiations regarding listings, partnerships, and marketing integrations with exchanges and payment providers; these public steps improved token liquidity and expanded its adoption channels for paying for tour products. Managed the release of product features that tied AVA usage to discounts, cashback programs, and exclusive rates, which strengthened the token use case and influenced community behavior. Executed corporate and operational decisions, including raising investments and allocating budgets for marketing and technical integration, which collectively determined AVA's demand, supply, and reputation trajectories in the industry.