Josep Maria Bartomeu

Played a decisive governance role by approving the commercial partnership framework that granted Chiliz/Socios rights to issue an official FC Barcelona Fan Token (BAR). The formal authorization included licensing of club trademarks, agreement on revenue-sharing mechanics, and approval of clauses covering brand control and token-related fan engagement. Those contractual provisions directly enabled the legal issuance of BAR and defined commercial incentives for both parties. Coordinated with the club’s executive and legal teams to embed token-related clauses into broader sponsorship and digital revenue agreements. This involved concrete board-level sign-offs on intellectual property use, exclusivity windows and commercial revenue splits tied to token sales and platform transactions. The result was a binding commercial architecture that allowed the FTO and subsequent promotional uses of BAR within club channels. Actions taken during the authorization stage shaped downstream decisions about how BAR could be used in official club activities, what portion of proceeds would flow to club operations, and how the club would retain oversight of fan-vote mechanics. Those policy-level choices had long-lasting effects on token legitimacy and on how institutional stakeholders could engage with the token economy associated with FC Barcelona.