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Joey Wat

CEO of Yum China · Yum China

Operates the largest restaurant company in China with 15,000+ locations across KFC, Pizza Hut, and Chinese-concept brands, feeding a fast-food nation of 1.4 billion people

Joey Wat leads Yum China as CEO, overseeing China's largest restaurant company and the exclusive licensee of KFC and Pizza Hut brands in mainland China. Spun off from Yum! Brands in 2016, Yum China operates over 15,000 restaurants across more than 2,000 cities — with an ambitious target to reach 20,000+ stores. KFC China is the largest restaurant chain in the country, far surpassing McDonald's in Chinese market presence. Yum China has been remarkably innovative: the company localizes menus extensively (congee, egg tarts, Beijing chicken rolls alongside fried chicken), operates its own supply chain with cold-chain logistics reaching deep into lower-tier Chinese cities, and has built a sophisticated digital ecosystem with app-based ordering and loyalty programs. Beyond KFC and Pizza Hut, Yum China develops its own Chinese-concept brands and operates Lavazza coffee shops. The Chinese restaurant market is the largest in the world and still relatively underpenetrated by organized chain restaurants versus independent operators, providing a long runway for expansion. Key stock drivers include same-store sales recovery and growth, new store openings and penetration into lower-tier cities, Chinese consumer spending trends, delivery and digital channel growth, competition with McDonald's China and local chains, food cost and labor cost management, new brand development, and the Chinese macroeconomic recovery trajectory.

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