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Glenn Kelman

Real Estate Technology CEO · Redfin

Residential real estate technology, proptech, brokerage disruption, housing market data

Glenn Kelman has been CEO of Redfin since 2005, building it into one of the largest technology-driven residential real estate platforms. Redfin pioneered offering buyers a rebate on the traditional 2.5-3% buyer agent commission and providing comprehensive home listing data that was previously only available through agents. The firm went public in 2017 and has been a disruptive force in traditional brokerage, challenging the National Association of Realtors' commission structures. Kelman has been outspoken about housing affordability and the need for commission reform in US residential transactions. Following landmark legal settlements in 2024 that restructured buyer agent compensation across the industry, Redfin's business model became increasingly relevant, as the decoupling of buyer and seller commissions aligned with the low-cost value proposition Redfin had advocated for years.

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