Jean Jereissati Neto

Jean Jereissati Neto is the CEO of Ambev (Companhia de Bebidas das Americas), Latin America's largest brewery and one of the world's biggest beverage companies by volume. Ambev is the Latin American operating arm of AB InBev, the world's largest brewer, and commands a dominant market share in Brazil (approximately 60%) with iconic brands including Brahma, Skol, Antarctica, and the locally-licensed Budweiser and Stella Artois. The company also operates across 15 other countries including Argentina, Bolivia, Paraguay, and several Central American and Caribbean nations. Jereissati Neto, steeped in AB InBev's legendary zero-based budgeting and operational efficiency culture, has focused on premiumization — moving Brazilian consumers from value brands to premium and super-premium beer, spirits, and non-alcoholic beverages. This strategy drives margin expansion in a market where absolute volume growth is limited. He has also expanded Ambev's "beyond beer" portfolio (spirits, ready-to-drink cocktails, non-alcoholic options) and invested heavily in direct-to-consumer digital platforms (BEES and Zé Delivery). His key decisions involve pricing strategy in an inflationary Brazilian environment, premiumization pace, competitive response to Heineken's aggressive expansion in Brazil, currency management (the Brazilian real is highly volatile), and the transformation from pure brewer to multi-category beverage platform. Ambev's B3-listed stock is one of the most liquid in Latin America.