James Ferguson

Focused on the strategic design of incentive programs and marketplace mechanics that convert protocol revenues into sustained network effects, implemented grant schemes and liquidity mining-style incentives targeting NFT studios and marketplaces. These instruments directly impacted demand for IMX by creating on‑ramps for token earning, staking and lockups tied to developer participation and partner integrations. Coordinated with product and engineering teams to ensure token utility was embedded into marketplace UX and fee flows, aligning on‑chain fee capture with off‑chain promotional activity. Decisions about how fees are captured, split between treasury and token rewards, and the structures used to vest or lock tokens for partners had measurable effects on circulating supply assumptions and projections used by institutional and retail actors. Managed communication around incentive program rollouts and partnership milestones, which moderated community expectations and short‑term sentiment. By calibrating the pace and targets of developer incentives, influenced the tempo of NFT minting and trading on the L2, thereby affecting transaction throughput and the sensitivity of IMX economics to changes in NFT market activity.