Ivan Gazidis

Oversaw the club-level execution of commercial agreements and digital initiatives that translated into the AC Milan Fan Token launch. Responsibilities included approving partnership terms recommended by commercial teams, allocating marketing budgets to token launch campaigns, and coordinating legal and compliance workstreams required to offer tokens to fans across jurisdictions. Those managerial decisions enabled a timely launch and ensured the club met contractual obligations tied to token utility and fan voting. Worked with the club's marketing and communications departments to schedule player appearances, promotional calendars and fan-engagement events that were tied to token ownership and Socios activations. Those operational choices amplified initial primary sale uptake and created recurring demand drivers by linking in-club experiences to token holding. Directed internal reporting and revenue recognition approaches for token-related income, aligning token proceeds with the club's broader financial planning and sponsor commitments. This shaped how much the club could reinvest from token income into sporting or commercial activities, indirectly affecting long-term perceptions of the token's backing. Maintained relationships with partner platforms and external advisors to manage reputational and regulatory risk, prioritizing institutional partnerships that enabled broader market access for ACM. The cumulative set of executive approvals and operational coordination under this role materially influenced the token's rollout, market availability and sustained fan engagement.