Greg Hicks

Greg Hicks has served as President and CEO of Canadian Tire Corporation since 2020, leading one of Canada's most iconic retailers through a period of significant digital transformation. Canadian Tire Corporation is a diversified retail group encompassing the Canadian Tire hardware and automotive stores, SportChek athletic retailers, Mark's workwear and casual clothing chain, Party City (Canada), and a financial services arm (Canadian Tire Bank, Triangle Mastercard). Hicks rose through the organization over two decades, holding leadership roles across merchandising, strategy, and the financial services division before becoming CEO. His deep institutional knowledge of Canadian Tire's unique dealer-operator model — where individual store owners (dealers) operate franchised locations with significant local autonomy — gives him a nuanced understanding of the company's complex stakeholder dynamics. Under Hicks' leadership, Canadian Tire has accelerated its e-commerce capabilities, expanded its owned-brand portfolio (which carries significantly higher margins than national brands), and invested in the Triangle loyalty program that spans all banners and counts over 16 million active members. His decisions on dealer relationship management, real estate optimization, owned-brand penetration targets, and the balance between digital investment and in-store experience are the key variables for the stock. Canadian Tire's unique position as an essential retailer with no direct equivalent in Canada gives it competitive advantages, but Hicks must navigate pressure from Amazon and U.S. retailers expanding north.