
Gavin Hattersley
Revitalized the world's fifth-largest brewer with brands including Coors Light, Miller Lite, and Blue Moon, capitalizing on the Bud Light controversy to gain historic market share
Gavin Hattersley leads Molson Coors Beverage Company as President and CEO, overseeing the world's fifth-largest brewer. Molson Coors produces and markets some of the most iconic beer brands in North America: Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Blue Moon (the #1 craft beer in the U.S.), Miller High Life, and a portfolio of imported brands including Peroni, Pilsner Urquell, and Staropramen. The company also has a growing "beyond beer" portfolio including Simply Spiked, Topo Chico Hard Seltzer (brewed under license from Coca-Cola), and non-alcoholic options. Molson Coors experienced an extraordinary windfall in 2023-2024 when competitor Anheuser-Busch InBev faced a massive consumer boycott of Bud Light following a controversial marketing partnership. The backlash drove historic volumes away from Bud Light and toward Coors Light and Miller Lite, giving Molson Coors the largest sustained market share gains in U.S. beer industry history. Coors Light briefly became the #1 selling beer in the U.S. The key strategic question is how much of this share gain is permanent versus temporary. Key stock drivers include the sustainability of Bud Light share gains, U.S. beer volume trends (overall beer consumption has been slowly declining as consumers shift to spirits, wine, and non-alcoholic options), pricing power, input costs (barley, aluminum, energy), international operations performance (Canada, Central/Eastern Europe, UK), and the "beyond beer" portfolio growth trajectory.
Disclaimer regarding person-related content and feedback: legal notice.