Francesco Calvo

In the executive commercial role managed contractual negotiations and deal structuring with the fan token issuer, agreeing terms that had direct economic consequences for JUV. Determined points such as licensing fees for club trademarks and player images, timing and sizing of primary token allocations, and revenue split formulas between the issuer and the club. Those contract elements materially shaped the supply-side framework and long-term monetization path for the token. Coordinated cross-functional implementation between legal, finance and marketing teams to operationalize the partnership: set milestones for activations, approved promotional budgets, and defined commercial triggers tied to token-holder benefits. Concrete sign-offs on release schedules and promotional commitments affected the cadence of token drops and thereby short-term liquidity and perceived scarcity. Engaged in reporting and accounting decisions around how token-related income would be recognized on club financial statements, which influenced investor interpretation of the club's commercial upside from the JUV program. Decisions about whether token proceeds were booked as sponsorship, pre-sales or other revenue categories had downstream effects on financial transparency and market assessment. Negotiated sponsorship-like clauses and exclusivity windows that shaped which club assets could be monetized through the token and when. Those contractual boundaries were practical levers that determined the scope of experiences and rights available to JUV holders, and thus had a direct bearing on demand dynamics and secondary-market valuation.