Deborah Fuhr

Deborah Fuhr founded ETFGI in 2012 after previous roles at BlackRock, Morgan Stanley, and Barclays Global Investors where she built ETF research expertise. ETFGI is the most widely cited data source for the global ETF and exchange-traded product industry, tracking over $10 trillion in assets across thousands of products globally. Fuhr's data and analysis are used by regulators, asset managers, exchanges, and financial journalists to understand ETF market structure, flows, and trends. She is a champion of women in finance and founded the Women in ETFs organization. Her longitudinal tracking of product launches, closures, expense ratio trends, and asset flows across ETF categories has given the industry an objective measure of competitive dynamics, helping investors and advisors identify which product categories are gaining scale, which issuers are winning market share, and where fee compression is most acute — making ETFGI data a standard input in competitive analysis across the global ETF distribution ecosystem.