Daniel Shin

Led efforts to bridge Terra with real-world payment rails and merchant acceptance, leveraging prior experience building the Chai payments app to secure integrations that funneled fiat flows into Terra-denominated balances. Negotiated and coordinated partnerships with Korean merchants and payment processors that encouraged use of UST for payments and settlement, thereby creating persistent on‑chain demand and turnover for the token pair. Oversaw business development and exchange relationship management that helped list Terra assets and create market-making corridors across regional venues. Structured commercial incentive programs, merchant rebates and liquidity arrangements that increased usable supply and circulation of UST and LUNA in payment and DeFi contexts, affecting short-term depth on order books and long-term adoption metrics. Those concrete commercial activations directly translated into increased transaction volume, wider exchange availability and deeper liquidity pools for LUNA during the protocol's growth phase. Business decisions and partnership deals thus played a measurable role in driving both speculative demand and real utility for the token, and during the stress events their reversal or cessation contributed to rapid liquidity evaporation.