Dan Friedkin

As principal owner and chairman, executed governance decisions that enabled AS Roma to enter a commercial and technical partnership with Chiliz/Socios and issue the ASR fan token. That authorization included directives on how token-derived voting rights would integrate with existing club decision processes, what categories of club assets or activations could be subjected to fan polls, and limits on commercial exploitation tied to the club’s brand. Those executive approvals translated into concrete contractual terms: allocation of certain marketing activations to token holders, permissions for using club marks within Socios campaigns, and club-side commitments to run specified polls or rewards tied to ASR ownership. By setting these boundaries at the owner level, responsibility for the token’s on-field utility and club-sanctioned engagements was established. Strategic choices from ownership also affected secondary-market perceptions: signaling from the club owner about support for digital fan engagement influenced institutional counterparties and sponsors considering interactions with the token. Those policy-level decisions therefore materially shaped ASR’s legal standing, permissible club integrations and the scope of benefits that drove demand among supporters.