Community & Marketing Lead (Gifto)

Built and ran community programs, creator reward schemes and promotional mechanics that translated product incentives into sustained token consumption. Managed messaging around token utility, vesting and upgrades, which became primary inputs to user expectations and trading sentiment in secondary markets. Launched targeted campaigns to onboard creators and end users, structuring time‑limited promotions and referral bonuses paid in GTO that produced short spikes of on‑chain activity and social attention. Those campaigns materially affected daily active user counts and weekly token throughput, and they were often coordinated with exchange promotions to amplify market impact. Maintained the public communication channels and official announcements that guided community interpretation of roadmap changes, token unlocks and partnership rollouts. Clarity or ambiguity in those communications influenced community trust and speculative positioning, thereby amplifying or dampening price movements tied to fundamental product events.