Barfinex
Anastasia Smirnova

Anastasia Smirnova

Head of community and communications · Waves Platform

Ran PR, developer outreach and community programs that affected sentiment and adoption of WAVES

Coordinated grant programs for developers, hackathons, and educational initiatives that expanded the set of applications and tokens operating on the platform, increasing the practical utility of WAVES and the influx of users. Such targeted programs directly shaped community expectations regarding ecosystem growth. Managed external communications strategy and PR campaigns, drafting official announcements, releases, and channels for interaction with token holders. Tuned communication reduced information asymmetry and created a more predictable information background around releases and updates, influencing market sentiment and volatility. Initiated partnership events with local communities and organized support for key projects within the ecosystem, contributing to the development of the user base and increasing trading activity and operations. Practical steps to engage developers and marketing campaigns directly changed community sentiment and capital inflows into the ecosystem. Oversaw collecting feedback from users and broadcasting it to product teams, allowing for adjusting the roadmap and functionality, thereby influencing long-term expectations of token holders and institutional partners.

Disclaimer regarding person-related content and feedback: legal notice.

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