Chris Cocks

Chris Cocks became CEO of Hasbro in February 2022, succeeding the late Brian Goldner. Cocks previously served as president of Wizards of the Coast — Hasbro's crown jewel digital gaming subsidiary — making him the first Hasbro CEO with a digital-first background. His appointment signaled a strategic shift from traditional toys toward higher-margin digital entertainment and intellectual property licensing. Under Cocks, Hasbro has pursued a "fewer, bigger, better" brand strategy, divesting the eOne entertainment studio and focusing resources on its most valuable franchises: Wizards of the Coast (Magic: The Gathering and Dungeons & Dragons — which together generate over $1 billion annually with margins above 40%), Transformers, My Little Pony, Monopoly, Nerf, and Play-Doh. The company has aggressively expanded Magic: The Gathering Arena (digital) and licensed D&D for the successful Baldur's Gate 3 video game. The shift has not been without controversy — fan communities have pushed back on aggressive monetization of Magic: The Gathering, and the traditional toy business faces pressure from declining birth rates and competition from digital entertainment. Key stock drivers include Wizards of the Coast digital revenue growth, Magic: The Gathering product cycle performance, D&D licensing revenue, traditional toy segment margins, holiday season toy sales, and the competitive dynamics against Mattel and digital entertainment alternatives.