Choi Min-seok

Led the commercial efforts to onboard professional and independent content providers onto the MovieBloc platform, structuring licensing terms that defined how content access would be monetized through MBL. Designed and implemented creator incentive models that translated content engagement into token rewards, including bounty programs, revenue shares and milestone payouts. These mechanisms had a direct effect on user behavior and the perceived utility of the token within the platform economy. Managed partnerships with regional studios, independent filmmakers and distribution channels to secure catalogues that made the service attractive to subscribers. Coordinated marketing and community programs aligned with content releases to amplify demand signals for token purchases and staking for premium access. Implemented moderation and rights‑management workflows that tied licensing enforcement to on‑chain proofs or metadata, reinforcing trust in token-mediated access. Worked with product and engineering teams to specify token flows for payments, tipping and reward distribution, ensuring on-chain events corresponded to off-chain content consumption. Decisions about payout frequencies, reward caps and eligibility conditions were operational levers that shaped short‑term sentiment in the community and longer‑term retention of creators and viewers, thereby affecting token velocity and market perception.