Bill Newlands

Constellation holds the exclusive U.S. rights to import, market, and sell Modelo Especial, Corona Extra, Corona Premier, Pacifico, and other Mexican beer brands — and has grown Modelo Especial into the #1 beer brand in America by dollar sales, overtaking Bud Light in 2023. The beer business is Constellation's engine, generating over 80% of operating profit at margins exceeding 40%. The brand growth has been driven by the Hispanic demographic wave in the United States (the fastest-growing consumer cohort), general market premiumization (consumers trading up from mass-market American lagers to imported Mexican beers), and the cultural cachet of Corona and Modelo as lifestyle brands. Constellation invested $5.5 billion in a massive brewery expansion in Mexico to keep up with demand. Beyond beer, Constellation operates wine (Robert Mondavi, Kim Crawford, Meiomi, The Prisoner) and spirits brands, though these segments have underperformed and face potential divestiture. Key stock drivers include beer depletion growth, Modelo market share trajectory, Mexican brewery capacity and production, wine and spirits portfolio strategy, the $4 billion Canopy Growth cannabis investment write-down aftermath, and the competitive dynamics in the U.S. beer market.