Benedetto Vigna

Benedetto Vigna became CEO of Ferrari in September 2021, succeeding Louis Camilleri. His appointment was surprising — Vigna came from STMicroelectronics where he led the MEMS and sensors division, bringing deep expertise in semiconductor technology rather than automotive or luxury brand management. The choice signaled that Ferrari's board viewed the electrification transition as fundamentally a technology challenge. Ferrari operates a business model unique in the automotive industry: deliberately limiting production to approximately 14,000-15,000 cars per year to maintain exclusivity, while pricing vehicles from approximately €250,000 to over €3 million for limited editions. This scarcity model, combined with extensive personalization options and a years-long waiting list, delivers operating margins exceeding 25% — more typical of luxury goods companies than automobile manufacturers. Under Vigna's leadership, Ferrari introduced its first electric model (announced for 2025-2026), hybrid powertrains in new models like the SF90 and 296 GTB, and invested heavily in electric vehicle technology development at its Maranello manufacturing campus. His key challenges include preserving the emotional connection to Ferrari's V12 engine sound and character in an electric era, maintaining pricing power while expanding the model range, competing in Formula 1 (which is both a marketing engine and a technology laboratory), and managing the personalization and limited-edition strategy that drives average selling prices. Revenue per car, order backlog, and EBITDA margin are the primary stock drivers.