Andrew Wilson

Andrew Wilson became CEO of Electronic Arts in 2014, having risen through the company from its EA Sports division where he oversaw the FIFA franchise's online transformation. An Australian native, Wilson's background in sports gaming gave him firsthand insight into the recurring revenue potential of digital modes — a vision that would reshape EA's entire business model. Wilson's most significant strategic achievement has been the transformation of EA from a company dependent on annual boxed game sales to one generating the majority of revenue from live services, digital downloads, and recurring in-game purchases. The EA Sports Ultimate Team mode — present in FIFA/EA Sports FC, Madden, and NHL — became a multi-billion-dollar franchise unto itself, with players spending on virtual card packs to build dream teams. This model delivered extraordinary margins but also drew regulatory scrutiny over "loot box" mechanics in several European countries. His major decisions include the separation from the FIFA brand (rebranding to EA Sports FC while retaining all league and player licenses), investments in mobile gaming, the Apex Legends free-to-play shooter that competes with Fortnite, and ongoing franchise management for legacy IP like Battlefield, The Sims, and Star Wars. Wilson's challenges include navigating regulatory threats to loot box monetization, competing for player attention in an increasingly fragmented gaming market, and executing EA's push into college football and other new sports licenses. Game launch quality and live service revenue trends are the primary stock drivers.