Andrea Agnelli

As the club's highest executive during the period when the fan token was conceived, authorized the commercial and legal framework that enabled issuing JUV tied to Juventus' brand. Signed off on licensing of club intellectual property, player image rights and stadium activations which were prerequisites for on-platform rewards and experiences offered to token holders. Those approvals translated directly into the set of practical utilities that JUV holders could access, such as voting on club decisions and eligibility for exclusive events. Coordinated with commercial and legal teams to define revenue-sharing and accounting treatment for token sales and promotional campaigns, affecting how proceeds were divided between the club and the token issuer. Decisions about allocation of tokens to club reserves, partner promotions and fan campaigns were ratified at the executive level and had measurable implications for circulating supply and market perception. Endorsed integration of token-driven fan engagement into broader club strategy, instructing marketing and supporter-relations departments to leverage JUV in membership drives and digital activations. Those institutional directives shaped cadence and scale of token drops and promotional events, which in turn affected trading volumes and retail demand. Public statements and official club communications made under this leadership around the partnership and its scope also influenced investor confidence and mainstream visibility. Executive-level sanctioning of the token project therefore represented a binding institutional action that materially altered JUV's commercial profile and utility on the market.