Alfredo Perez Gubbins

Alfredo Perez Gubbins is the CEO of Alicorp, Peru's largest consumer packaged goods company and the dominant food producer in the Andean region. Alicorp is part of the Romero Group, Peru's most powerful business conglomerate, and produces a wide range of consumer products including cooking oils, pasta, cookies, sauces, detergents, and personal care items sold under market-leading brands across Peru, Brazil, Argentina, Chile, Ecuador, Bolivia, and other Latin American markets. Perez Gubbins leads a company that must navigate the unique challenges of operating across multiple Latin American economies with different currencies, inflation rates, and regulatory environments. Commodity price volatility is a constant concern, as Alicorp's products are heavily dependent on soybean oil, wheat, palm oil, and other agricultural commodities. His focus has been on premiumization (moving consumers to higher-margin product categories), operational efficiency, and strategic expansion into higher-growth markets within the region. His key decisions involve pricing strategy in inflationary environments, commodity hedging and raw material sourcing, geographic portfolio optimization, brand investment and innovation pipeline, and managing the B2B ingredients and industrial business alongside the consumer-facing brands. Alicorp's stock performance is closely tied to Peruvian consumer confidence, commodity prices, and the company's ability to maintain pricing power and market share leadership.