Alexis Ohanian

Advised on marketing, community growth and partnership strategy that translated protocol capabilities into active user flows. Specific actions included consulting on messaging for consumer audiences, introducing Origin to potential marketplace partners and media channels, and participating in investor or advisory rounds to provide credibility to the project. These interventions created practical referral and onboarding paths that increased active users interacting with OGN. Coordinated appearances, AMAs and media placements that amplified product launches and airdrop events, driving spikes in registrations and on‑chain activity tied to OGN. Worked with Origin teams to refine incentives for early merchants and sellers that accepted OGN as payment or used it for fee discounts, thereby producing concrete usage metrics and cases. Leveraged venture and consumer networks to introduce Origin to complementary projects and service providers, helping secure integrations and joint promotions that broadened the token's utility. The advisory and promotional work had measurable impact on discovery, user acquisition costs and the practical take‑up of OGN within marketplace and partner ecosystems.