Alexandre Dreyfus

As the founder and executive head of the company that created the Chiliz Chain and Socios.com marketplace, led the technical and commercial blueprint for issuing club fan tokens including JUV. Took responsibility for defining the tokenomic parameters used at launch: total supply, staking and reward mechanics, and the integration points that allowed on-platform voting episodes under club governance. Those concrete engineering and product decisions established how JUV would be minted, distributed and used within Socios apps. Oversaw the integration of Juventus' brand assets and the technical work required to mint JUV on the Chiliz infrastructure, coordinating smart-contract deployment, custody arrangements and KYC/AML gatekeeping for primary distribution. Directed the design of voting modules and on-chain event triggers that tied token ownership to specific fan rights, thereby creating measurable utility that supported initial demand and secondary market interest. Managed commercial roll-out and product activations with Juventus, scheduling timed drops, limited releases and campaign mechanics (e.g., vote-for-rewards, exclusive experiences) that shaped short-term liquidity and longer-term utility. Operational decisions about how many tokens to allocate to promotional pools, club reserves and circulating supply directly influenced price discovery once JUV reached secondary markets. Maintained public-facing developer and partner relations that affected listings and integrations; negotiations driven by this executive role with exchanges and market-makers determined how the fan token plugged into broader crypto liquidity infrastructure. Those documented actions by the executive team were instrumental in converting a club-brand asset into a tradable token with concrete on-chain behavior.